BRANDING STRATEGY

Brand
Strategy

A strategy for maintaining a cohesive brand.

With a 10 year history, Project Semicolon has impacted the lives of millions of people experiencing mental illness.

Project Semicolon’s brand identifies a lifesaving movement recognized all around the world. Our messaging statements, logo and visual elements collectively define our image.

To attain maximum brand recognition, we must consistently use elements of the Project Semicolon brand and identify to reach our many audiences. We are strongest when we speak as one.

Brand Guidelines

Custom Logos for Chapters

Trademark usage request

Acceptable Use Policy

Chapters, and Media members are permitted to use the trademarked official Project Semicolon logos and the Project Semicolon name on printed materials and websites. In order to use the Project Semicolon logos and the Project Semicolon name on promotional items, such as accessories and clothing, prior permission must be obtained from Project Semicolon Inc.

Adopted April 2017, Project Semicolon Inc.

PROJECT SEMICOLON LOGO

The
Semicolon

A strategy for maintaining a cohesive brand.

2013

2016

TODAY

BRAND RESOURCES

TOOLKIT

Browse our toolkit of downloadable logos, templates and videos to use in your brand communications.

Sector
Sector
Type
Type
Format
Format

Semicolon Fist Blue

Semicolon Fist White

Semicolon Fist black

White Logo No Tagline

Blue Semicolon No Tagline

Black Semicolon logo

White Text, Blue Semicolon with Tagline

Blue Semicolon with Tagline

Black Semicolon

White Semicolon

Blue Semicolon

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